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Plans & Pricing

Flexible pricing solutions for your business

USD

All plans include

STARTUP

Free

Unlimited conversations with up to /month
Get started
  • Unlimited team members

  • Free WhatsApp approval
  • Unlimited Live Chat conversations

  • Access to all channels

  • Coach support,

    Monday-Friday, 9am to 5pm

  • Onboarding Welcome guide

PRO

$50

per month *
Unlimited conversations with up to /month
Get started
  • Unlimited team members

  • Free WhatsApp approval
  • Unlimited Live Chat conversations

  • Access to all channels

  • Coach support,

    Monday-Friday, 9am to 5pm

  • Onboarding Welcome guide

CUSTOM PLAN

Custom

Talk to as many per month as you need
Talk to sales
  • Volume based MACs
    You get to decide how many Monthly Active Contacts (MACs) you need for your communications.
  • Unlimited team members

  • Free WhatsApp approval
  • Unlimited Live Chat conversations

  • Access to all channels

  • Premium Twitter API

  • Custom email

  • Up to 60 days access to a dedicated onboarding channel

    You get 60 days access to a dedicated channel of communication with our Onboarding specialist.
  • 4 Live calls with our Onboarding Specialist

    You have two 30min calls with Onboarding Specialist (CSM): <ol> <li>Kickoff, introduction and overview of resources</li> <li>30-day check in to live-troubleshoot any issues </li></ol>
  • Priority support options
  • Extended Live Onboarding package

    60 days access to a dedicated channel of communication with our Onboarding specialist, as well as regular check-in calls to guarantee your success.

* Paid plans require a 12 month commitment

Purchasable Addons

Flow Builder plans

Automate any workflow, build production-ready experiences and connect data across applications with template flows.

Read more about Flow Builder
  • Flow Builder Basic
    All MessageBird solution plans include a free Flow Builder plan that allows you to create Inbox tickets for your agents, as well as build your own custom flows that can be triggered up to 50 times per month and automate your communication processes.

    Free

    Included in all plans

  • Flow Builder Pro

    Unleash the <strong>full potential</strong> of Flow Builder:

    • Create Chat Bots
    • Automate your Lead generation and Marketing processes
    • Create deflections for your Customer Success team
    • Enhance your productivity in every aspect
    Talk to sales

Support Plans

MessageBird has a support plan that meets every customer's needs. From a free plan for those of you just getting started all the way to a custom plan that we will customize to meet your company's needs.

Read more about our Support plans
Frequently asked questions
What is a Monthly Active Contact (MAC)?

A Monthly Active Contact (MAC) is a billing metric that we apply to MessageBird customers who use Inbox.

We classify a Monthly Active Contact (MAC) as a single end-user who has had one or more interactions with a MessageBird Inbox customer on one of MessageBird’s communication channels during a single calendar month.

MACs are identified by unique channel identifiers, such as:

  • Email address
  • SMS-enabled number
  • Voice-enabled number
  • Chat identity

A single end-user may be counted as multiple MACs when they interact via several channels, and their channel identifiers are not part of the same contact profile.

We classify an interaction as one of the following:

  • A single one-way communication from the MessageBird Inbox customer to the end-user
  • A response from the MessageBird Inbox customer to the end-user during two-way communication
How are MACs charged?

Calculating MACs

When a MessageBird Inbox customer sends an outbound message to a unique end-user for the first time in a calendar month, we calculate a single Monthly Active User (MAC).

Sending subsequent messages to the same unique end-user within the same calendar month won't result in additional MACs being calculated, no matter which channel you use to communicate with them.

At the start of each new calendar month, MACs are reset. For example, if Customer A contacts you for the first time on September 30, and you send them a message on October 1, they'll be classed as one MAC for September and a separate MAC for October

Charging MACs

Every MessageBird Inbox plan includes a fixed number of charges. For example, if your plan includes 500 MACs per calendar month, you can send multiple messages to 500 unique end-users during that calendar month.

What other charges are applicable in a MAC charging model?

The costs that MessageBird incurs to send a message (such as a WhatsApp template or SMS cost) are passed through to you, the customer. These additional charges are added to your MAC charge. They are also charged to your balance or sent to you in an invoice.

How can I purchase additional MACs?

If you use all of your plan’s inclusive MACs, you will be charged an overage rate for each additional MAC that you message. The way that MessageBird charges you for these additional MACs depends on the type of Inbox plan that you have.

Prepaid Inbox customers

If you are a prepaid Inbox customer, you will have a prepaid balance. If you use all of your inclusive MACs before the end of the calendar month, and you have balance remaining, the overage rate will be deducted from that balance.

If you have insufficient balance, you won’t be able to send outbound messages to new MACs until you top up your balance, or until your plan refreshes at the end of the month

Postpaid Inbox customers

If you are a postpaid Inbox customer, MessageBird calculates your bill at the end of each calendar month. Once we’ve calculated your bill, we’ll send you an invoice. You will receive this invoice at the start of the next month.

If you use all of your inclusive MACs before the end of the calendar month, you will still be able to send outbound messages to new MACs. The overage charges for these additional MACs will be added to your invoice.

What is the MAC overage charge?

The MAC overage charge is a charge that will apply if you’ve used all of your monthly inclusive MACs and you want to communicate with additional MACs.

What’s the cost of an additional MAC?

We charge a flat rate of $ 0.30 for every additional MAC that you message. Remember that the overage charge is per MAC, not per message.

How do I set up automatic top-up payments to not run out of MACs?

If you are a prepaid Inbox customer, you can make sure that you always have enough balance to pay for MAC overages, ensuring there’s no interruption to your day-to-day Inbox use. Take a look at our guide to Auto Top-Up payments for more information

How do I get notified for my MAC usage with automatic notifications?

To help you keep track of your MAC usage, we notify you when you’re close to using up your inclusive MACs for the calendar month. This is how our notification process works.

You’ve used 90% of your MACs

When you’ve used 90% of your MACs, we’ll notify you via a banner in Inbox. We’ll also send an email to the workspace owner. You and your team can continue to use Inbox as usual.

You have used 90% of your monthly active contacts limit since the start of the ongoing month. Manage subscription

To help you keep track of your MAC usage, we notify you when you’re close to using up your inclusive MACs for the calendar month. This is how our notification process works.

You’ve used 100% of your MACs

When you’ve used 100% of your MACs, we’ll notify you via a banner in Inbox. We’ll also send an email to the workspace owner. The notifications you receive depend on the type of Inbox user you are.

If you’re a prepaid Inbox user with Auto Top-Up enabled or enough remaining balance, you and your team can continue to use Inbox as usual. MessageBird will charge you an overage fee for additional MACs.

You have used 100% of your current monthly active contacts limit. Further usage will be automatically deducted from your balance. Manage subscription or top up.

If you’re a prepaid Inbox user and you don't have enough remaining balance, you and your team will only be able to send messages to existing MACs. We’ll use an Inbox banner to alert you that you won’t be able to reply to incoming messages from new MACs until you top up. MessageBird will charge you an overage fee for additional MACs

Please note. You’ve used 100% of your current monthly active contacts limit for this month. Please top up your account or manage subscription to unlock more messaging.

How can I upgrade my plan?

If you find that you’re regularly using up your MACs, you can upgrade your Inbox plan to add more inclusive MACs and avoid overage fees for additional MACs. To find out more about upgrading your plan, please get in touch with our support team.

Read more in our Help Center
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